Something WILD happened in the chat section of a webinar I was on last week… 🤯
One of my clients was hosting a free webinar for their community.
I love to occasionally pop into these events to read the chat section as a form of social listening.
The host was giving a series of tips on how to overcome a problem when, suddenly, one of the tips struck a chord.
“I want to try that!”
“ME TOO!”
“I’ve been wanting to do this — does anyone want to try that with me?”
“Leave your email address in this thread so we can try this together.”
These types of interactions ^^ went on LONG after the host moved on to another point.
This was a huge signal.
We saw a clear need in our audience.
Community was forming before our eyes.
While the webinar was intended to promote one thing, we left with a signal that is already sparking customer research surveys and, likely, new product creation. (Will report back on how this goes)
The point of this post is that a great strategy for any business is: Gather and Listen.
